Overview

Dream to Destination: Creating the Ideal Trip Planner

Users enter the Travel + Leisure Go website fashionably late in their travel journey, leading to missed engagement and threatening our competitiveness against rivals offering more seamless experiences.

Here’s what I did:

Requirements gathering

User research

Concept designs

Prototyping

High fidelity designs

Usability Testing

Stakeholder presentations

Discovery

Research Highlights

A combination of user surveys and interviews revealed that users faced a daunting challenge: an overwhelming maze of options without a clear path to making them a reality. Common challenges are staying on budget, group planning, and the complexities of travel logistics. All this led to something terrible: analysis paralysis.

Getting the best value for my money

Not knowing how much everything is going to cost.

Where to go, places can I actually afford?

Finding kid or dog-friendly options

I don't like collecting money from everyone going

Getting everyone on the same page about what they want

It’s time consuming

Finding a hotel close to everything takes a lot of research.

Purchases spread on too many websites

Discovery

Goals & Objectives

The business wants users to visit the website earlier in their travel planning journey.

Users feel overwhelmed by the choices and logistical hurdles involved in trip planning. They want to save time and effort.

Users want to manage their travel expenses easily and stay on budget.

Users want help with trip planning for groups and getting consensus among travelers.

Design Solution

Meet the Trip Planner

Armed with research, a laptop, and a hefty amount of caffeine, I set out to create our travel planner. I aimed to empower travelers to explore destinations and customize itineraries while reducing feeling overwhelmed by too many options.

This design includes:

• Travel questionnaire - Getting to know our user’s preferences
• Loading screen - A brief intermission before the main event
• Trip planner results - 3 suggestions based on your preferences, with all the logistics planned and priced out.
• Share screen -Share your plan to get group consensus

How we got there

Your Adventure, Curated.

Guided by the users' travel journeys, I curated questions that steer users through the trip planning process. This approach ensures a personalized and intuitive experience, an essential aspect of our travel planner.

What I learned

Key Takeaways

Users love dreaming up endless travel ideas but need help turning them into reality.

Planning and keeping track of trip details can be a real mess for users—think juggling itineraries, budgets, and who knows what else!

We learned of big technical limitations late in the game. Looking back, I would have asked to be kept updated on the progress of initiatives that our work depends on, as things are constantly in flux.