Typography is a big deal. It’s one of those things that can make or break a design. The typeface you choose needs to be readable + it needs to fit your brand personality. When choosing a typeface, there are 2 main variations: serif and sans-serif. So, what’s the difference?
Serif Fonts: The classic choice
Serif fonts have little flourishes at the bottoms of the letters. The font: Times New Roman, that you probably have on your computer is a serif font.
Serif fonts have timeless look, and they help make your brand look more established. Serif fonts are great for high-end brands and/or corporate brands. They can also be used by creatives when paired with a sans-serif font. Serif fonts are legible when small in print, but not so much online. So, if you are using them online, stick to it for a headline treatment.
Sans-Serif Fonts: The modern choice
Sans means “without,” so sans-serif fonts are “without” the flourishes. Arial is an example of sans-serif font.
Sans-serif fonts are streamlined and contemporary. They make your brand look cutting-edge and modern. They are great for brands that want to appear in the “now” and who like avoid looking old-fashioned or stuffy. Sans-serif fonts scale well online, so feel free to use it for both your headline and body copy. Be careful in print though, too small and it gets unreadable.
Now you know the difference between serif and sans-serif fonts. Use them in good health.