Tee Hee! This quote is brought to you by a co-worker of mine. It really made me laugh. While I don’t agree with being a person that goes around bragging all the time, I do think that sometimes (especially in your career) you should shine a light on your accomplishments. We gotta celebrate the little victories, no? Ok, to the font!
Source Sans Pro is a sans-serif workhorse! (Don’t know the difference between serif and sans-serif fonts? I have your back!). With Source Sans Pro you get a whooping 12 styles. It comes in 6 different weights: light, book, normal, semi-bold, bold and ultra-bold + they each come in regular and italic.
How to Brand Yourself with Source Sans Pro
Source Sans Pro is a bit rounded, so it has an air of playfulness without seeming unprofessional. It’s great for light-hearted brands or any brand that is on the causal side. Since it has so many weights you could use it by itself or you can pair some of the thinner weights with a classic serif (Used Adobe Garmond). This font would be great for a fun blog, or creative websites like those for photographers or make-up artists.
The Font : Source Sans Pro
Number of Styles : 12
Classification : Serif
Go get it : Google Web Fonts, search for Source Sans
Image : Natalie Nicklin
Want to have branding tips delivered to your inbox? Sign up for my monthly newsletter.
Don’t want to go it alone? I offer one-on-one brand reviews and consultations. Whether you just need a little help with strategy, aren’t sure how to best represent your brand visually or are looking to do a full re-branding, I can help! Drop me a line and we’ll get started!
Typography is a big deal. It’s one of those things that can make or break a design. The typeface you choose needs to be readable + it needs to fit your brand personality. When choosing a typeface, there are 2 main variations: serif and sans-serif. So, what’s the difference?
Serif Fonts: The classic choice
Serif fonts have little flourishes at the bottoms of the letters. The font: Times New Roman, that you probably have on your computer is a serif font.
Serif fonts have timeless look, and they help make your brand look more established. Serif fonts are great for high-end brands and/or corporate brands. They can also be used by creatives when paired with a sans-serif font. Serif fonts are legible when small in print, but not so much online. So, if you are using them online, stick to it for a headline treatment.
Sans-Serif Fonts: The modern choice
Sans means “without,” so sans-serif fonts are “without” the flourishes. Arial is an example of sans-serif font.
Sans-serif fonts are streamlined and contemporary. They make your brand look cutting-edge and modern. They are great for brands that want to appear in the “now” and who like avoid looking old-fashioned or stuffy. Sans-serif fonts scale well online, so feel free to use it for both your headline and body copy. Be careful in print though, too small and it gets unreadable.
Now you know the difference between serif and sans-serif fonts. Use them in good health.