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Archive for The Risk-Taker

Font/Color Combo – You can get with this…

Font/Color Combo - You can get with this | www.trinidadpena.com

I think you’ll get with this, cuz this is where it’s at – Tweet it out yo!

Today’s font/color combo is a 90’s flashback. I know you remember, Black Sheep! But just in case you are pretending that you are too young to remember, here’s a little reminder.

Let’s talk about this combo.

It’s a two-fer! With lyrics like this, I had to double up on the combos.

First up is the “You can get with this,” it’s a rock-star, risk-taker font combo. The thin san-serif font (what’s a san-serif font?) is Avenir Next. It’s sleek, contemporary and sexy. The thicker font is Anton. Not to be outdone by it’s waif-like companion, this font is bold and hits you like mack truck. It’s a risk-taker color combo too! No neutrals here. That yellow shows up like BOOM and screams: Notice me, read me, love me!

(Read More After the Jump →)

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Mood board: Look at the Bright Side

Mood board - Look at the bright side | wwwt.trinidadpena.com

This is a mood board outtake. The client decided to go in another (and equally awesome) direction. I can’t wait to show you that branding project. It’s killer. But it’s a story for another day,  today let’s talk about this mood board.

It’s a show stopper

The colors make it  bright and fun, but the white space keeps it sophisticated. It says “I do my own thing”. It makes me feel kinda like this.

This look and feel is perfect for a risk-taker brand personality. It’s meant to have a really clean design with bold (electric) pops of color. If you are a little avant garde, have a bold personality and like to make a statement, then this look is for you. I could see this fitting a fashion designer or no-nonsense life coach perfectly. This is for someone that you can’t help but notice.

Want to see more mood boards? Want to find your brand personality?. Looking for ideas for your BFF or Authority Personality? I got you.

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Just My Type – Roboto Condensed

Why Limit Happy Hour? Just My Type.

I’m going to talk about 2 of my favorite topics today: Happy Hour + Fonts. Let’s start with Happy hour, shall we? Who says it only has to be an hour? Sometimes, I have to work late and well… other times an hour of drink specials and half-price appetizers just isn’t enough for this girl (stamps foot).

So I ask you:

Why limit happy hour to only an hour? I propose happy evening!
Who is with me? – Tweet It out, Yo!

Don’t put limits on my happy. Tell a friend. Write your congress people. Give a bartender the side-eye when they say it’s over. This is America, damn it! Let’s be happy all night long. Ok, that being said. On to the font – Roboto Condensed!

Roboto Condensed

Roboto Condensed is a sans-serif font that is for the people!  What people? Everybody. Yes, everybody. It comes in 6 flavors. Light, Light Italic, Regular, Regular Italic, Bold, and (you guessed it) Bold Italic. It’s sleek. It’s sexy and it wants to come home with you.

How to Brand Yourself with Roboto Condensed

Roboto Condensed is a chameleon font without being boring. It’s great for happy hour and great for banks. Who woulda thunk it?

You can use it with all the personality types: the Risk-Taker, the Authority and the BFF (for more on this visit: howtobrandyourself.com). It’s going to adapt to fit in with your other elements. So, if you use conservative colors and a conservative secondary font then you’re all Authority. BUT if you decide to go with trendy colors and a sleek font, then go on with your risk-taker self.

The other great thing about roboto condensed is that it’s condensed (says so in the name), which means you can fit more copy in a small space. I don’t recommend going too copy heavy, especially on the web but if you must… this is a great font to do it with.

The Font : Roboto Condensed
Number of Styles : 6
Classification : Sans-Serif
Go get it : Google Web Fonts, search for Roboto Condensed
 

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