I’m going to talk about 2 of my favorite topics today: Happy Hour + Fonts. Let’s start with Happy hour, shall we? Who says it only has to be an hour? Sometimes, I have to work late and well… other times an hour of drink specials and half-price appetizers just isn’t enough for this girl (stamps foot).
So I ask you:
Why limit happy hour to only an hour? I propose happy evening!
Who is with me? – Tweet It out, Yo!
Don’t put limits on my happy. Tell a friend. Write your congress people. Give a bartender the side-eye when they say it’s over. This is America, damn it! Let’s be happy all night long. Ok, that being said. On to the font – Roboto Condensed!
Roboto Condensed is a sans-serif font that is for the people! What people? Everybody. Yes, everybody. It comes in 6 flavors. Light, Light Italic, Regular, Regular Italic, Bold, and (you guessed it) Bold Italic. It’s sleek. It’s sexy and it wants to come home with you.
How to Brand Yourself with Roboto Condensed
Roboto Condensed is a chameleon font without being boring. It’s great for happy hour and great for banks. Who woulda thunk it?
You can use it with all the personality types: the Risk-Taker, the Authority and the BFF (for more on this visit: howtobrandyourself.com). It’s going to adapt to fit in with your other elements. So, if you use conservative colors and a conservative secondary font then you’re all Authority. BUT if you decide to go with trendy colors and a sleek font, then go on with your risk-taker self.
The other great thing about roboto condensed is that it’s condensed (says so in the name), which means you can fit more copy in a small space. I don’t recommend going too copy heavy, especially on the web but if you must… this is a great font to do it with.
The Font : Roboto Condensed
Number of Styles : 6
Classification : Sans-Serif
Go get it : Google Web Fonts, search for Roboto Condensed