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Archive for Serif

Font/Color Combo – Whimsy

Font/Color Combo - Whimsy | www.trinidadpena.com

 

A party without cake is just a meeting – Tweet It out, Yo!

Here’s a font/color combo that is friendly, approachable and modern. It’s perfect for a BFF brand personality. It reminds me of  getting an ice cream cone on a hot summer’s day, after hitting pay dirt at a Kate Spade sample sale. Translation: My perfect day.

It’s all in the details

This color palette keeps it real! Real Simple. It is mostly neutral except for that rose color (#ad4866). It being so light and bright is what adds to the clean, high-end look. No competition here, that rose color is the star of the show.

Color palette - Whimsy | www.trinidadpena.com

The fonts are ITC American Typewriter and Avant Garde. American Typewriter is a bit old-school and it’s a serif font (What’s a serif font?). It’s where we get that friendly and approachable vibe. Your grandma would like this font. Unless your grandma isn’t friendly… If that’s the case, well–this is awkward. Let’s pretend it didn’t happen and keep on going. Avant Garde is a modern san-serif font. It ups the real estate value of everything around it. Yup, that font is money.

If your brand is friendly, a little whimsical and has premium pricing. This might be just the thing. A jewelry designer or lifestyle blogger could really rock out this font/color combo.

(Image Source: Polka Dot Pattern)

Want to find your brand personality? Looking for ideas for your Risk-taker or Authority Personality? I got you.

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What is a Serif and Sans-Serif Font?

Typography is a big deal. It’s one of those things that can make or break a design. The typeface you choose needs to be readable + it needs to fit your brand personality. When choosing a typeface, there are 2 main variations: serif and sans-serif. So, what’s the difference?

Serif Fonts: The classic choice

Serif fonts have little flourishes at the bottoms of the letters. The font: Times New Roman, that you probably have on your computer is a serif font.

serif font exampleserif font example

Serif fonts have timeless look, and they help make your brand look more established. Serif fonts are great for high-end brands and/or corporate brands. They can also be used by creatives when paired with a sans-serif font. Serif fonts are legible when small in print, but not so much online. So, if you are using them online, stick to it for a headline treatment.

Sans-Serif Fonts: The modern choice

Sans means “without,” so sans-serif fonts are “without” the flourishes.  Arial is an example of sans-serif font.

San-Serif font example

Sans-serif fonts are streamlined and contemporary. They make your brand look cutting-edge and modern. They are great for brands that want to appear in the “now” and who like avoid looking old-fashioned or stuffy. Sans-serif fonts scale well online, so feel free to use it for both your headline and body copy. Be careful in print though, too small and it gets unreadable.

Now you know the difference between serif and sans-serif fonts. Use them in good health.

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