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Archive for Logos

Go-GetHer Branding

Go-GetHer Branding | www.trinidadpena.com

Whew! Another day, another branding project. I’m so excited to show you the Go-GetHer branding! This is the fabulous brain child of Christina Spann Whitehurst. She has this amazing idea for a new blog. It’s all about empowering women to reach their goals by example. I can’t wait for the blog to be live and running! It’s going to be so amazing and inspirational. Until then, sign up for her mailing list at go-gether.com.

For the Go-GetHer branding, we wanted a  clean and fun look. It needed to vibrant and full of energy since this brand has a risk-taker personality. My favorite part of the logo is the super hero cape! You know I love super heroes! It has just enough whimsy while still being professional. Christina was drawn towards a teal and red color combo and her instincts are right on the money! Those colors meld together perfectly like peanut butter and jelly. Hmm, peanut butter and jelly… Great, now I’m hungry. While I make a sandwich, you check out the Go-GetHer branding and let me know what you think.

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Holy Branding Batman!

The evolution of the bathman icon - branding at it's finest

He’s a crime fighter, I’m a design superhero. Same thing, right? I love, love, love (did I mention love?) this infographic depicting how the caped crusader’s icon has evolved since 1940. It’s interesting to see how they were able to update it and keep it relevant, while keeping the icon so easily recognizable.  Talk about great branding, huh? What’s your favorite? Mine is the one from 2007.

Infographics not your thing? I got you covered! Here’s Batman’s logo evolution in video form. It was the inspiration for the graphic. Pow! Zap!


(Sources: fastcodesign | Batman icon’s mutation by Rodrigo Alejandro Rojas Sandoval)

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