A party without cake is just a meeting – Tweet It out, Yo!
Here’s a font/color combo that is friendly, approachable and modern. It’s perfect for a BFF brand personality. It reminds me of getting an ice cream cone on a hot summer’s day, after hitting pay dirt at a Kate Spade sample sale. Translation: My perfect day.
It’s all in the details
This color palette keeps it real! Real Simple. It is mostly neutral except for that rose color (#ad4866). It being so light and bright is what adds to the clean, high-end look. No competition here, that rose color is the star of the show.
The fonts are ITC American Typewriter and Avant Garde. American Typewriter is a bit old-school and it’s a serif font (What’s a serif font?). It’s where we get that friendly and approachable vibe. Your grandma would like this font. Unless your grandma isn’t friendly… If that’s the case, well–this is awkward. Let’s pretend it didn’t happen and keep on going. Avant Garde is a modern san-serif font. It ups the real estate value of everything around it. Yup, that font is money.
If your brand is friendly, a little whimsical and has premium pricing. This might be just the thing. A jewelry designer or lifestyle blogger could really rock out this font/color combo.
(Image Source: Polka Dot Pattern)
Want to find your brand personality? Looking for ideas for your Risk-taker or Authority Personality? I got you.
Tee Hee! This quote is brought to you by a co-worker of mine. It really made me laugh. While I don’t agree with being a person that goes around bragging all the time, I do think that sometimes (especially in your career) you should shine a light on your accomplishments. We gotta celebrate the little victories, no? Ok, to the font!
Source Sans Pro is a sans-serif workhorse! (Don’t know the difference between serif and sans-serif fonts? I have your back!). With Source Sans Pro you get a whooping 12 styles. It comes in 6 different weights: light, book, normal, semi-bold, bold and ultra-bold + they each come in regular and italic.
How to Brand Yourself with Source Sans Pro
Source Sans Pro is a bit rounded, so it has an air of playfulness without seeming unprofessional. It’s great for light-hearted brands or any brand that is on the causal side. Since it has so many weights you could use it by itself or you can pair some of the thinner weights with a classic serif (Used Adobe Garmond). This font would be great for a fun blog, or creative websites like those for photographers or make-up artists.
The Font : Source Sans Pro
Number of Styles : 12
Classification : Serif
Go get it : Google Web Fonts, search for Source Sans
Image : Natalie Nicklin
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