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Archive for Just My Type

Font/Color Combo – Whimsy

Font/Color Combo - Whimsy | www.trinidadpena.com

 

A party without cake is just a meeting – Tweet It out, Yo!

Here’s a font/color combo that is friendly, approachable and modern. It’s perfect for a BFF brand personality. It reminds me of  getting an ice cream cone on a hot summer’s day, after hitting pay dirt at a Kate Spade sample sale. Translation: My perfect day.

It’s all in the details

This color palette keeps it real! Real Simple. It is mostly neutral except for that rose color (#ad4866). It being so light and bright is what adds to the clean, high-end look. No competition here, that rose color is the star of the show.

Color palette - Whimsy | www.trinidadpena.com

The fonts are ITC American Typewriter and Avant Garde. American Typewriter is a bit old-school and it’s a serif font (What’s a serif font?). It’s where we get that friendly and approachable vibe. Your grandma would like this font. Unless your grandma isn’t friendly… If that’s the case, well–this is awkward. Let’s pretend it didn’t happen and keep on going. Avant Garde is a modern san-serif font. It ups the real estate value of everything around it. Yup, that font is money.

If your brand is friendly, a little whimsical and has premium pricing. This might be just the thing. A jewelry designer or lifestyle blogger could really rock out this font/color combo.

(Image Source: Polka Dot Pattern)

Want to find your brand personality? Looking for ideas for your Risk-taker or Authority Personality? I got you.

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Just My Type – Roboto Condensed

Why Limit Happy Hour? Just My Type.

I’m going to talk about 2 of my favorite topics today: Happy Hour + Fonts. Let’s start with Happy hour, shall we? Who says it only has to be an hour? Sometimes, I have to work late and well… other times an hour of drink specials and half-price appetizers just isn’t enough for this girl (stamps foot).

So I ask you:

Why limit happy hour to only an hour? I propose happy evening!
Who is with me? – Tweet It out, Yo!

Don’t put limits on my happy. Tell a friend. Write your congress people. Give a bartender the side-eye when they say it’s over. This is America, damn it! Let’s be happy all night long. Ok, that being said. On to the font – Roboto Condensed!

Roboto Condensed

Roboto Condensed is a sans-serif font that is for the people!  What people? Everybody. Yes, everybody. It comes in 6 flavors. Light, Light Italic, Regular, Regular Italic, Bold, and (you guessed it) Bold Italic. It’s sleek. It’s sexy and it wants to come home with you.

How to Brand Yourself with Roboto Condensed

Roboto Condensed is a chameleon font without being boring. It’s great for happy hour and great for banks. Who woulda thunk it?

You can use it with all the personality types: the Risk-Taker, the Authority and the BFF (for more on this visit: howtobrandyourself.com). It’s going to adapt to fit in with your other elements. So, if you use conservative colors and a conservative secondary font then you’re all Authority. BUT if you decide to go with trendy colors and a sleek font, then go on with your risk-taker self.

The other great thing about roboto condensed is that it’s condensed (says so in the name), which means you can fit more copy in a small space. I don’t recommend going too copy heavy, especially on the web but if you must… this is a great font to do it with.

The Font : Roboto Condensed
Number of Styles : 6
Classification : Sans-Serif
Go get it : Google Web Fonts, search for Roboto Condensed
 

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Just my Type – Source Sans Pro

Sometimes you have to toot your own horn. Lest it remain untooted.

Tee Hee! This quote is brought to you by a co-worker of mine. It really made me laugh. While I don’t agree with being a person that goes around bragging all the time, I do think that sometimes (especially in your career) you should shine a light on your accomplishments. We gotta celebrate the little victories, no? Ok, to the font!

Source Sans Pro

Source Sans Pro is a sans-serif workhorse! (Don’t know the difference between serif and sans-serif fonts? I have your back!).  With Source Sans Pro you get a whooping 12 styles. It comes in 6 different weights: light, book, normal, semi-bold, bold and ultra-bold +  they each come in regular and italic.

How to Brand Yourself with Source Sans Pro

Source Sans Pro is a bit rounded, so it has an air of playfulness without seeming unprofessional. It’s great for light-hearted brands or any brand that is on the causal side. Since it has so many weights you could use it by itself or you can pair some of the thinner weights with a classic serif (Used Adobe Garmond). This font would be great for a fun blog, or creative websites like those for photographers or make-up artists.

The Font : Source Sans Pro
Number of Styles : 12
Classification : Serif
Go get it : Google Web Fonts, search for Source Sans
Image : Natalie Nicklin

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