A party without cake is just a meeting – Tweet It out, Yo!
Here’s a font/color combo that is friendly, approachable and modern. It’s perfect for a BFF brand personality. It reminds me of getting an ice cream cone on a hot summer’s day, after hitting pay dirt at a Kate Spade sample sale. Translation: My perfect day.
It’s all in the details
This color palette keeps it real! Real Simple. It is mostly neutral except for that rose color (#ad4866). It being so light and bright is what adds to the clean, high-end look. No competition here, that rose color is the star of the show.
The fonts are ITC American Typewriter and Avant Garde. American Typewriter is a bit old-school and it’s a serif font (What’s a serif font?). It’s where we get that friendly and approachable vibe. Your grandma would like this font. Unless your grandma isn’t friendly… If that’s the case, well–this is awkward. Let’s pretend it didn’t happen and keep on going. Avant Garde is a modern san-serif font. It ups the real estate value of everything around it. Yup, that font is money.
If your brand is friendly, a little whimsical and has premium pricing. This might be just the thing. A jewelry designer or lifestyle blogger could really rock out this font/color combo.
(Image Source: Polka Dot Pattern)
Want to find your brand personality? Looking for ideas for your Risk-taker or Authority Personality? I got you.
Get Noticed with Neon
Color can really give a brand personality and this post’s color NEON, does just that. This color is really on trend in fashion, and with good reason. It screams notice me, notice me! It’s lots of fun to take part of your personal fashion sense and incorporate it into your branding. Let’s see how this season’s hot hue translates to design.
Prepster Diaries | Neon Belt | Neon Nails | Clutch | Neon and Snakeskin Heels
How to brand yourself using neon
Neon is an uber trendy color, so it should be used by brands that want to appear cutting-edge and youthful. Avant garde brands and creative types can really have fun with this color, using a lot or a little and pairing it with other bright colors.
If your brand is more classic, using a trendy color like this one can help keep your look relevant. You are going to want use this color sparingly and possibly as a accent or tertiary color that can be swapped out when it’s no longer trendy. Pairing it with neutral colors like grey and serif typefaces is a good way to retain the classic feel of your brand while experimenting with color
For more on color theory visit my pinterest board.
Wedding Invitations | Wrk Business Cards | Re/labld Business Cards | Only in Old Town Brochure | Foliomania brochure