I’m smack in the middle of re-branding myself from ID Graphics to Trinidad Pena, Branding + Design and I’m super excited about this change. The first step for me, in any project is to create a mood board and I thought I would share mine, along with the process.
Collecting inspiration for a mood board used to be a more arduous task but then pinterest came along and made it easy! These boards are a great design launching pad, and an integral part of my design process.
Creating one goes a little something like this:
- The client and I chat (this time it’s me!) and they fill out a short questionnaire
- They create a pinterest board of anything that has the look and feel they want.
- Using the board and questionnaire, I create the mood board
I use not only their images but some of my own, to make sure that we are all on the same page. I then build upon it using color swatches, typography and patterns. I send it off for approval, and we chat and tweak until it is just right. Then I can begin a design.
For my branding, I knew from the get-go that I was looking to do a neutral color palette with one strong stand-out color. I figured this would be a nice backdrop to showcase my designs, without it getting too busy. It was easy to see from my pins, that I was really into circles, stripes and the color teal. The circles turned into my logo shape, the stripes into my background and teal, the stand out color. You can see how this board translated into the design for my logo, this blog design and my brand spanking, new portfolio site.
(Sources: via Pinterest Board)