This is a mood board outtake. The client decided to go in another (and equally awesome) direction. I can’t wait to show you that branding project. It’s killer. But it’s a story for another day, today let’s talk about this mood board.
It’s a show stopper
The colors make it bright and fun, but the white space keeps it sophisticated. It says “I do my own thing”. It makes me feel kinda like this.
This look and feel is perfect for a risk-taker brand personality. It’s meant to have a really clean design with bold (electric) pops of color. If you are a little avant garde, have a bold personality and like to make a statement, then this look is for you. I could see this fitting a fashion designer or no-nonsense life coach perfectly. This is for someone that you can’t help but notice.