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[Mood Boards]

Mood board: Look at the Bright Side

Mood board - Look at the bright side | wwwt.trinidadpena.com

This is a mood board outtake. The client decided to go in another (and equally awesome) direction. I can’t wait to show you that branding project. It’s killer. But it’s a story for another day,  today let’s talk about this mood board.

It’s a show stopper

The colors make it  bright and fun, but the white space keeps it sophisticated. It says “I do my own thing”. It makes me feel kinda like this.

This look and feel is perfect for a risk-taker brand personality. It’s meant to have a really clean design with bold (electric) pops of color. If you are a little avant garde, have a bold personality and like to make a statement, then this look is for you. I could see this fitting a fashion designer or no-nonsense life coach perfectly. This is for someone that you can’t help but notice.

Want to see more mood boards? Want to find your brand personality?. Looking for ideas for your BFF or Authority Personality? I got you.

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Comments

  1. This is wonderful and definitely has a daring feel to it. What an interesting way to provide your clients with context for their colors. I am amazed at how often people in organizations react with surprise or amazement at the their own corporate colors. I’ve had to argue with one of my VPs over the color of corporate blue we used, (she didn’t know it was that dark) and my husband (a graphic designer) has had to manage the outrage of a client when he used her corporate red in an annual (she didn’t know the red was that bright). By giving them the context in your mood palette, you avoid that and indoctrinate them to their colors. Brilliant. :)
    Debra Yearwood recently posted…Rather Have a Conversation or a Meeting?My Profile

    • Debra, Thanks so much for your comment. I really love mood boards. You are so right, it shows the colors in a context which I think is helpful to clients. It also portrays a “feel” with the colors, which I think is important when deciding on a direction.

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