Last color theory post, I went with a trendy color neon — this time I went the opposite route with Navy. This classic color, keeps popping up in fashion (those navy-striped dresses are EVERYWHERE) and in interior design. But how do we incorporate this oldie but goodie into our branding? Let’s do this thing!
How to Brand Yourself with Navy
Navy is timeless and a great neutral base color. Navy is great for creative types who don’t want to use black. It’s perfect for appearing steadfast, reliable and dependable. If your brand is a bit more on the cutting-edge side, you should pair this with a trendy color (like neon) and modern typefaces. It can be a nice backdrop for more vibrant colors.
If you are already on the classic side, then this color is all you. Navy looks great paired with gold, deep reds and of course, other blues. Pairing it with serif fonts, other neutral colors and conventional patterns (like a pin-stripe) is a great way to get a rich look. This is a great way to go for brands that want to appeal to a high-end consumer.
What do you think? Ready to go full-steam ahead with navy? (Sorry, I just had to get one navy pun in there. I couldn’t help myself, tee hee…)