//Just in case I need this later // ////

Archive for Inspiration

Color Palette: Vogue

Color Palette

I came across this color palette while on Coco + Kelly and it was love at first sight. The mix of jewel tones and pastels are perfect for a BFF brand personality. It’s a stunner! These colors do a great job of feeling upscale while remaining approachable. PLUS, IT’S FREAKING VOGUE! I mean come on. You can’t go wrong. You could also follow Cassandra’s advice and use the palette when packing for a long trip. Sticking to a color palette is a great idea when your boyfriend insists that you pack light because it allows you to pack less shoes and accessories, since everything will go with each other. This color palette is win/win/win.

Pssst, Ever see an image and want to know what the hex number of the color is so that you can incorporate it into your blog? Just upload it here and you’ll be in the know. Want to find your brand personality? Gotcha covered there too!

(Image Source: Coco + Kelly)



Just My Type – Roboto Condensed

Why Limit Happy Hour? Just My Type.

I’m going to talk about 2 of my favorite topics today: Happy Hour + Fonts. Let’s start with Happy hour, shall we? Who says it only has to be an hour? Sometimes, I have to work late and well… other times an hour of drink specials and half-price appetizers just isn’t enough for this girl (stamps foot).

So I ask you:

Why limit happy hour to only an hour? I propose happy evening!
Who is with me? – Tweet It out, Yo!

Don’t put limits on my happy. Tell a friend. Write your congress people. Give a bartender the side-eye when they say it’s over. This is America, damn it! Let’s be happy all night long. Ok, that being said. On to the font – Roboto Condensed!

Roboto Condensed

Roboto Condensed is a sans-serif font that is for the people!  What people? Everybody. Yes, everybody. It comes in 6 flavors. Light, Light Italic, Regular, Regular Italic, Bold, and (you guessed it) Bold Italic. It’s sleek. It’s sexy and it wants to come home with you.

How to Brand Yourself with Roboto Condensed

Roboto Condensed is a chameleon font without being boring. It’s great for happy hour and great for banks. Who woulda thunk it?

You can use it with all the personality types: the Risk-Taker, the Authority and the BFF (for more on this visit: howtobrandyourself.com). It’s going to adapt to fit in with your other elements. So, if you use conservative colors and a conservative secondary font then you’re all Authority. BUT if you decide to go with trendy colors and a sleek font, then go on with your risk-taker self.

The other great thing about roboto condensed is that it’s condensed (says so in the name), which means you can fit more copy in a small space. I don’t recommend going too copy heavy, especially on the web but if you must… this is a great font to do it with.

The Font : Roboto Condensed
Number of Styles : 6
Classification : Sans-Serif
Go get it : Google Web Fonts, search for Roboto Condensed


Holy Branding Batman!

The evolution of the bathman icon - branding at it's finest

He’s a crime fighter, I’m a design superhero. Same thing, right? I love, love, love (did I mention love?) this infographic depicting how the caped crusader’s icon has evolved since 1940. It’s interesting to see how they were able to update it and keep it relevant, while keeping the icon so easily recognizable.  Talk about great branding, huh? What’s your favorite? Mine is the one from 2007.

Infographics not your thing? I got you covered! Here’s Batman’s logo evolution in video form. It was the inspiration for the graphic. Pow! Zap!

(Sources: fastcodesign | Batman icon’s mutation by Rodrigo Alejandro Rojas Sandoval)